OUR WORK

THE

BRIEF

A Perfect Space is shaking up the antiquated location scouting industry with its revolutionary digital end-to-end platform and unique stock of locations.

We developed a strategic PR campaign to amplify the brand, elevate CEO and Founder Kate Mitchell and showcase both the B2B and B2C benefits of using the platform to find the perfect shoot location for producers as well as people wanting to list their space.

THE

APPROACH

Our approach included developing a suite of angles and pitching the business story to traditional news, lifestyle and trade marketing publications. Additionally, we also utilised LinkedIn to curate personal blog articles on behalf of Kate Mitchell and the team – talking to the unique stories that lie behind the locations themselves. 

THE

RESULT

Top tier media publications picked up and ran with the story, including The Age and The Sydney Morning Herald.

Domain Prestige ran a four-page lifestyle feature and coverage also appeared in Business Chicks, Homes to Love, Mumbrella and B&T.

We also secured a Channel 9 lifestyle TV segment, ‘Your Domain’. 

PR coverage has had a direct result on location listings to date and helped to increase brand awareness and establish credibility for A Perfect Space within the production industry.

THE

BRIEF

Briefed to launch Australian citrus into multiple Asian nations we structured the campaign to align with the customer journey by building broad awareness with mass media prior to product arriving, driving education as it landed and then encouraging purchase through sampling opportunities.

THE

APPROACH

In China, the campaign kicked off with the screening of a major TVC at the AFL’s game in Shanghai to drive mass awareness among an audience we knew had an existing relationship or interest in the country.

Insights show that video performs very strongly in China so we also deployed it via influencers and partners to ensure non AFL lovers saw it.

Filmed on a Mildura citrus farm, the video brought to life what research shows that Chinese customers value most about citrus – its ‘vitality’ – with an ending that featured kids eating oranges after finishing up a game of footy.

The same research found that Japanese customers value ‘sharing’ of fruit, therefore for the Japanese market the video was deployed with a different ending – one that showed our family sharing the fruit at the family table.

To drive education we created a cartoon character Ozzie the Orange as the central figure to share brand messaging, depoloying Ozzie through WeChat and leveraging our retail partners to integrate CTA.

THE

RESULT

The video reached more than 4.6 million in China, 16,000 in Japan, 137,000 in Vietnam and was shared by 70 influencers in The Philippines. We also generated 7 million impressions via KOLs, secured a branded page on e-commerce platform Hema and undertook 254 sampling sessions, leading to fantastic citrus sales.

THE

BRIEF

One of the most dramatic changes that COVID-19 has wrought on the world is a mass move to remote working. And now the challenge for offices is how to do business in a socially distanced world. A world where the water cooler is no longer a sanctioned gossip zone, where work drinks aren’t on and where we must stay 1.5 metres from each other but still collaborate.

For the thousands of workplaces looking for guidance, our client Unispace – workplace design and strategy leaders – have the smarts and expertise to guide businesses through this new world.

With the media tuned into the future of workplaces we moved fast to execute a strategic thought leadership campaign where Unispace could share their thinking and position themselves as critical commentators and experts to fellow businesses needing guidance.

THE

APPROACH

Our campaign focused on targeting media across tier one outlets to reach a broad business audience.

Armed with strong interview talent, targeted and timely media materials and rich visual assets, we outreached to more that 100 journalists encompassing a cross-section of media verticals, from business, to property, workplace, legal, HR, health, technology, broadcast, and more. 

After witnessing a seismic shift in both the media landscape and the way that journalists operate due to COVID-19, we also conducted a weekly media audit that proved instrumental in identifying proactive and reactive media opportunities for Unispace.

In doing so, we capitalised on current conversations surrounding remote leadership, the digitisation of the workforce, mental health and WFH, cultural and behavioural shifts in the workplace, the death of hot-desking, property in a post-Covid world, the daily commute, and ageism in the workplace, to name but a few. 

THE

RESULT

The result was a cross-section of coverage that raised Unispace’s corporate profile and increased brand awareness for global design and workplace strategy firm with a varied suite of clients including ANZ Bank, Optus, Coca Cola, EY and Deloitte – all on Unispace’s 10th anniversary. 

Check out Unispace in:

• The Australian Financial Review
• Daily Mail
• On BBC
• Sydney Morning Herald

Through this campaign we reached more than 86 million eyeballs and achieved more than 50 pieces of coverage including television and radio.

THE

BRIEF

HuVa didn’t want to just tap into existing plant-based food lovers with the launch of their brand new product range but also had the goal of educating broader “flexitarian” consumers about the health benefits and how easy it was to use these new plant-based products every day.

THE

APPROACH

The number one value that drives Australians to be happy is to live a balanced life; the HuVa range has been developed to assist Australians to do just so. 

Plant based food is for everyone, our task was to encourage Australians to understand this.

We developed a pool of influencers across health & wellness, parenting, and lifestyle categories to leverage their highly engaged audiences and help make a splash about the HuVa launch.

THE

RESULT

An array of beautiful, high quality content was co-curated by influencers and shared across their channels showcasing the simple step-by-step process of cooking and enjoying a balanced life with HuVa. From cooking with families and friends to sitting down and taking time out to enjoy eating the delicious meals  – influencer content allowed us to build credibility and advocacy for HuVa. Some influencers loved the product range so much they continued to share content and talk about HuVa beyond the campaign – meaning we had established a family of authentic advocates for HuVa.

We partnered with nine influencers whose content reached a total of 1,135,112 fans and followers.

THE

BRIEF

A Perfect Space is shaking up the antiquated location scouting industry with its revolutionary digital end-to-end platform and unique stock of locations.

We developed a strategic PR campaign to amplify the brand, elevate CEO and Founder Kate Mitchell and showcase both the B2B and B2C benefits of using the platform to find the perfect shoot location for producers as well as people wanting to list their space.

THE

APPROACH

Our approach included developing a suite of angles and pitching the business story to traditional news, lifestyle and trade marketing publications. Additionally, we also utilised LinkedIn to curate personal blog articles on behalf of Kate Mitchell and the team – talking to the unique stories that lie behind the locations themselves. 

THE

RESULT

Top tier media publications picked up and ran with the story, including The Age and The Sydney Morning Herald.

Domain Prestige ran a four-page lifestyle feature and coverage also appeared in Business Chicks, Homes to Love, Mumbrella and B&T.

We also secured a Channel 9 lifestyle TV segment, ‘Your Domain’. 

PR coverage has had a direct result on location listings to date and helped to increase brand awareness and establish credibility for A Perfect Space within the production industry.

THE

BRIEF

Briefed to launch Australian citrus into multiple Asian nations we structured the campaign to align with the customer journey by building broad awareness with mass media prior to product arriving, driving education as it landed and then encouraging purchase through sampling opportunities.

THE

APPROACH

In China, the campaign kicked off with the screening of a major TVC at the AFL’s game in Shanghai to drive mass awareness among an audience we knew had an existing relationship or interest in the country.

Insights show that video performs very strongly in China so we also deployed it via influencers and partners to ensure non AFL lovers saw it.

Filmed on a Mildura citrus farm, the video brought to life what research shows that Chinese customers value most about citrus – its ‘vitality’ – with an ending that featured kids eating oranges after finishing up a game of footy.

The same research found that Japanese customers value ‘sharing’ of fruit, therefore for the Japanese market the video was deployed with a different ending – one that showed our family sharing the fruit at the family table.

To drive education we created a cartoon character Ozzie the Orange as the central figure to share brand messaging, depoloying Ozzie through WeChat and leveraging our retail partners to integrate CTA.

THE

RESULT

The video reached more than 4.6 million in China, 16,000 in Japan, 137,000 in Vietnam and was shared by 70 influencers in The Philippines. We also generated 7 million impressions via KOLs, secured a branded page on e-commerce platform Hema and undertook 254 sampling sessions, leading to fantastic citrus sales.

THE

BRIEF

One of the most dramatic changes that COVID-19 has wrought on the world is a mass move to remote working. And now the challenge for offices is how to do business in a socially distanced world. A world where the water cooler is no longer a sanctioned gossip zone, where work drinks aren’t on and where we must stay 1.5 metres from each other but still collaborate.

For the thousands of workplaces looking for guidance, our client Unispace – workplace design and strategy leaders – have the smarts and expertise to guide businesses through this new world.

With the media tuned into the future of workplaces we moved fast to execute a strategic thought leadership campaign where Unispace could share their thinking and position themselves as critical commentators and experts to fellow businesses needing guidance.

THE

APPROACH

Our campaign focused on targeting media across tier one outlets to reach a broad business audience.

Armed with strong interview talent, targeted and timely media materials and rich visual assets, we outreached to more that 100 journalists encompassing a cross-section of media verticals, from business, to property, workplace, legal, HR, health, technology, broadcast, and more. 

After witnessing a seismic shift in both the media landscape and the way that journalists operate due to COVID-19, we also conducted a weekly media audit that proved instrumental in identifying proactive and reactive media opportunities for Unispace.

In doing so, we capitalised on current conversations surrounding remote leadership, the digitisation of the workforce, mental health and WFH, cultural and behavioural shifts in the workplace, the death of hot-desking, property in a post-Covid world, the daily commute, and ageism in the workplace, to name but a few. 

THE

RESULT

The result was a cross-section of coverage that raised Unispace’s corporate profile and increased brand awareness for global design and workplace strategy firm with a varied suite of clients including ANZ Bank, Optus, Coca Cola, EY and Deloitte – all on Unispace’s 10th anniversary. 

Check out Unispace in:

• The Australian Financial Review
• Daily Mail
• On BBC
• Sydney Morning Herald

Through this campaign we reached more than 86 million eyeballs and achieved more than 50 pieces of coverage including television and radio.

THE

BRIEF

HuVa didn’t want to just tap into existing plant-based food lovers with the launch of their brand new product range but also had the goal of educating broader “flexitarian” consumers about the health benefits and how easy it was to use these new plant-based products every day.

THE

APPROACH

The number one value that drives Australians to be happy is to live a balanced life; the HuVa range has been developed to assist Australians to do just so. 

Plant based food is for everyone, our task was to encourage Australians to understand this.

We developed a pool of influencers across health & wellness, parenting, and lifestyle categories to leverage their highly engaged audiences and help make a splash about the HuVa launch.

THE

RESULT

An array of beautiful, high quality content was co-curated by influencers and shared across their channels showcasing the simple step-by-step process of cooking and enjoying a balanced life with HuVa. From cooking with families and friends to sitting down and taking time out to enjoy eating the delicious meals  – influencer content allowed us to build credibility and advocacy for HuVa. Some influencers loved the product range so much they continued to share content and talk about HuVa beyond the campaign – meaning we had established a family of authentic advocates for HuVa.

We partnered with nine influencers whose content reached a total of 1,135,112 fans and followers.