OUR WORK

THE

BRIEF

For the sixth year in a row Bastion Effect was asked to continue to drive awareness of Darwin Aboriginal Arts Fair and position it as the premier indigenous arts fair in Asia-Pacific. Targeting an affluent and cultural audience, we had to secure coverage and create talkability in the right media, at the right time.

THE

RESULT

After some suspect commentary in the past that DAAF was not as high end as competitor arts fairs, one of our key focuses was around telling its story of importance to Indigenous artists and remote communities.

In many remote communities, Art Centres are one of the only external sources of income. Each year DAAF brings these Art Centres together to showcase and sell their amazing works, with all profits going back to the Art Centres, and therefore our Indigenous communities.

DAAF also showcases evolving Indigenous art – its fashion show is becoming as talked about as some of the mainstream eastern seaboard runways and as well attended, showcasing stunning prints and the growth of the Indigenous textile industry.

Bastion built on these opportunities and created even more by also focusing on the ethical buying of Indigenous art to educate the public and put a visit to DAAF on their list. To encourage global awareness and drive attendance we worked with local, national and international media to tell a myriad of stories.

One of these stories included designer, Gorman’s collaboration with Mangkaja Arts Centre to unveil a bright and beautiful clothing range – a first for DAAF and Gorman. This saw the fashion shows at the opening of the fair draw attention and attendance from New York based influencers, Vogue Australia, and The Australian Fashion Council.

The campaign as a whole saw us receive over 192 pieces of coverage, with highlights including; QANTAS magazine, Vogue Australia, NHK TV Japan (including a documentary on the Fair’s curator Franchesca Cubilo), ABC Radio National, Channel 9, Broadsheet Melbourne and Art Monthly Australasia. 

THE

BRIEF

Bastion Effect was tasked with planning and executing an integrated public relations campaign to launch DARWIN Home Wellness Intelligence to the Australian market on behalf of global wellness real estate pioneers, Delos. Our challenge was to bring the healthy home movement to Australian shores and launch DARWIN as a world-first wellness solution in the residential sector.

THE

SOLUTION

Bastion Effect developed a three-pillared strategy incorporating media relations, stakeholder and industry engagement, and brand ambassador activation to launch DARWIN with a bang.

We kicked-off the campaign with an exclusive media famil to the US, to immerse a core group of journalists in the DARWIN story and educate them on this new category in property. Our trip included  stops at Delos HQ in New York; the Mayo Clinic in Minnesota (a research partner); and LA to inspect mansions under construction featuring the DARWIN product. 

Back home in Australia, we coordinated an official launch event attended by industry stakeholders and featuring a guest speaker from the Green Building Council of Australia, along with product demonstrations enabling guests to ‘touch and feel’ the technology and smarts behind the DARWIN product. 

Also in the launch week, we delivered an ‘open home’ event – a community day full of wellness activations to showcase the DARWIN product in situ at a fully fitted-out display home in order to drive sales. This was the first time the buying public had the opportunity to learn about and experience a true ‘healthy home’. Our brand ambassador, Shaynna Blaze, was on-hand to provide healthy living and wellness design advice to our enthralled audience.

Tier one media coverage was timed to drop in launch week, with a focus on business, property and real estate sections to underpin the importance of ‘wellness real estate’ and more specifically, the healthy home movement. Further, an exclusive media walk-through of the first DARWIN home – attended by our brand ambassador, News Corp journalists and Nine News – was a key moment to capture content and localise the story. 

Today, Delos is a key part of the Bastion family, with one of our staff members seconded into the Australian Delos team to drive marketing. Meanwhile, the rest of our team Delos continue to foster the strong bonds forged with media, cement the right partnerships to drive brand awareness, activate sponsorships and foster industry support.

THE

BRIEF

For nearly 150 years, Blundstone has been known as a tradie boot in Australia. Overseas though, it is considered a cult streetwear product and its lifestyle sales are booming. At home the brand needed to redefine itself.

To help create demand with fashion and lifestyle retailers and consumers, we needed to drive a new wave of currency for Blundstone. We know fashion trends start from those cultural tastemakers in the know and expand from their circles of influence.

THE

SOLUTION

We created a unique, ROI driven influencer program for Blundstone that aims to build social goodwill, authentic relationships and endorsements across fashion, music, arts, outdoors, food and surfing circles.

We did this by establishing the Blundstone Family, a group of influencers with authentic and genuine enthusiasm for the brand’s boots. Instead of a commercial relationship, we sent our family members on experiences that fit Blundstone’s positioning ‘Everywhere Life Takes Me’ where they’d capture content as they enjoyed life in their boots.

From collaborations to content to social posts and everything in between, the result has been phenomenal. Blundstone is now the boot of choice for every occasion.

“Bastion have helped find the right people to connect with us, the right partnerships and to do that they have had to understand us deeply as a business.” – Adam Blake, Blundstone Global Head of Brand, Design and Consumer Engagement.

THE

BRIEF

For the sixth year in a row Bastion Effect was asked to continue to drive awareness of Darwin Aboriginal Arts Fair and position it as the premier indigenous arts fair in Asia-Pacific. Targeting an affluent and cultural audience, we had to secure coverage and create talkability in the right media, at the right time.

THE

RESULT

After some suspect commentary in the past that DAAF was not as high end as competitor arts fairs, one of our key focuses was around telling its story of importance to Indigenous artists and remote communities.

In many remote communities, Art Centres are one of the only external sources of income. Each year DAAF brings these Art Centres together to showcase and sell their amazing works, with all profits going back to the Art Centres, and therefore our Indigenous communities.

DAAF also showcases evolving Indigenous art – its fashion show is becoming as talked about as some of the mainstream eastern seaboard runways and as well attended, showcasing stunning prints and the growth of the Indigenous textile industry.

Bastion built on these opportunities and created even more by also focusing on the ethical buying of Indigenous art to educate the public and put a visit to DAAF on their list. To encourage global awareness and drive attendance we worked with local, national and international media to tell a myriad of stories.

One of these stories included designer, Gorman’s collaboration with Mangkaja Arts Centre to unveil a bright and beautiful clothing range – a first for DAAF and Gorman. This saw the fashion shows at the opening of the fair draw attention and attendance from New York based influencers, Vogue Australia, and The Australian Fashion Council.

The campaign as a whole saw us receive over 192 pieces of coverage, with highlights including; QANTAS magazine, Vogue Australia, NHK TV Japan (including a documentary on the Fair’s curator Franchesca Cubilo), ABC Radio National, Channel 9, Broadsheet Melbourne and Art Monthly Australasia. 

THE

BRIEF

Bastion Effect was tasked with planning and executing an integrated public relations campaign to launch DARWIN Home Wellness Intelligence to the Australian market on behalf of global wellness real estate pioneers, Delos. Our challenge was to bring the healthy home movement to Australian shores and launch DARWIN as a world-first wellness solution in the residential sector.

THE

SOLUTION

Bastion Effect developed a three-pillared strategy incorporating media relations, stakeholder and industry engagement, and brand ambassador activation to launch DARWIN with a bang.

We kicked-off the campaign with an exclusive media famil to the US, to immerse a core group of journalists in the DARWIN story and educate them on this new category in property. Our trip included  stops at Delos HQ in New York; the Mayo Clinic in Minnesota (a research partner); and LA to inspect mansions under construction featuring the DARWIN product. 

Back home in Australia, we coordinated an official launch event attended by industry stakeholders and featuring a guest speaker from the Green Building Council of Australia, along with product demonstrations enabling guests to ‘touch and feel’ the technology and smarts behind the DARWIN product. 

Also in the launch week, we delivered an ‘open home’ event – a community day full of wellness activations to showcase the DARWIN product in situ at a fully fitted-out display home in order to drive sales. This was the first time the buying public had the opportunity to learn about and experience a true ‘healthy home’. Our brand ambassador, Shaynna Blaze, was on-hand to provide healthy living and wellness design advice to our enthralled audience.

Tier one media coverage was timed to drop in launch week, with a focus on business, property and real estate sections to underpin the importance of ‘wellness real estate’ and more specifically, the healthy home movement. Further, an exclusive media walk-through of the first DARWIN home – attended by our brand ambassador, News Corp journalists and Nine News – was a key moment to capture content and localise the story. 

Today, Delos is a key part of the Bastion family, with one of our staff members seconded into the Australian Delos team to drive marketing. Meanwhile, the rest of our team Delos continue to foster the strong bonds forged with media, cement the right partnerships to drive brand awareness, activate sponsorships and foster industry support.

THE

BRIEF

For nearly 150 years, Blundstone has been known as a tradie boot in Australia. Overseas though, it is considered a cult streetwear product and its lifestyle sales are booming. At home the brand needed to redefine itself.

To help create demand with fashion and lifestyle retailers and consumers, we needed to drive a new wave of currency for Blundstone. We know fashion trends start from those cultural tastemakers in the know and expand from their circles of influence.

THE

SOLUTION

We created a unique, ROI driven influencer program for Blundstone that aims to build social goodwill, authentic relationships and endorsements across fashion, music, arts, outdoors, food and surfing circles.

We did this by establishing the Blundstone Family, a group of influencers with authentic and genuine enthusiasm for the brand’s boots. Instead of a commercial relationship, we sent our family members on experiences that fit Blundstone’s positioning ‘Everywhere Life Takes Me’ where they’d capture content as they enjoyed life in their boots.

From collaborations to content to social posts and everything in between, the result has been phenomenal. Blundstone is now the boot of choice for every occasion.

“Bastion have helped find the right people to connect with us, the right partnerships and to do that they have had to understand us deeply as a business.” – Adam Blake, Blundstone Global Head of Brand, Design and Consumer Engagement.