A Perfect Space is shaking up the antiquated location scouting industry with its revolutionary digital end-to-end platform and unique stock of locations.
We developed a strategic PR campaign to amplify the brand, elevate CEO and Founder Kate Mitchell and showcase both the B2B and B2C benefits of using the platform to find the perfect shoot location for producers as well as people wanting to list their space.
Our approach included developing a suite of angles and pitching the business story to traditional news, lifestyle and trade marketing publications. Additionally, we also utilised LinkedIn to curate personal blog articles on behalf of Kate Mitchell and the team – talking to the unique stories that lie behind the locations themselves.
Top tier media publications picked up and ran with the story, including The Age and The Sydney Morning Herald.
We also secured a Channel 9 lifestyle TV segment, ‘Your Domain’.
PR coverage has had a direct result on location listings to date and helped to increase brand awareness and establish credibility for A Perfect Space within the production industry.
WE ARE PART OF BASTION COLLECTIVE
Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.