HuVa didn’t want to just tap into existing plant-based food lovers with the launch of their brand new product range but also had the goal of educating broader “flexitarian” consumers about the health benefits and how easy it was to use these new plant-based products every day.
The number one value that drives Australians to be happy is to live a balanced life; the HuVa range has been developed to assist Australians to do just so.
Plant based food is for everyone, our task was to encourage Australians to understand this.
We developed a pool of influencers across health & wellness, parenting, and lifestyle categories to leverage their highly engaged audiences and help make a splash about the HuVa launch.
An array of beautiful, high quality content was co-curated by influencers and shared across their channels showcasing the simple step-by-step process of cooking and enjoying a balanced life with HuVa. From cooking with families and friends to sitting down and taking time out to enjoy eating the delicious meals – influencer content allowed us to build credibility and advocacy for HuVa. Some influencers loved the product range so much they continued to share content and talk about HuVa beyond the campaign – meaning we had established a family of authentic advocates for HuVa.
We partnered with nine influencers whose content reached a total of 1,135,112 fans and followers.
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