INFLUENCER FAMILY FOR HUVA

Putting plant based eating on the agenda.

THE

BRIEF

HuVa didn’t want to just tap into existing plant-based food lovers with the launch of their brand new product range but also had the goal of educating broader “flexitarian” consumers about the health benefits and how easy it was to use these new plant-based products every day.

THE

APPROACH

The number one value that drives Australians to be happy is to live a balanced life; the HuVa range has been developed to assist Australians to do just so. 

Plant based food is for everyone, our task was to encourage Australians to understand this.

We developed a pool of influencers across health & wellness, parenting, and lifestyle categories to leverage their highly engaged audiences and help make a splash about the HuVa launch.

THE

RESULT

An array of beautiful, high quality content was co-curated by influencers and shared across their channels showcasing the simple step-by-step process of cooking and enjoying a balanced life with HuVa. From cooking with families and friends to sitting down and taking time out to enjoy eating the delicious meals  – influencer content allowed us to build credibility and advocacy for HuVa. Some influencers loved the product range so much they continued to share content and talk about HuVa beyond the campaign – meaning we had established a family of authentic advocates for HuVa.

We partnered with nine influencers whose content reached a total of 1,135,112 fans and followers.

Healthy French Wife and HuVa
Sarita Holland loving on Huva

WE ARE PART OF BASTION COLLECTIVE

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.

CONTACT US