GARNIER: AUSTRALIAN OPEN

How we returned an old favourite to the Australian Open with our friends at EBA, and had people queueing up!

THE

BRIEF

After 10 years, Garnier wanted to drive awareness and excitement around its return to the Australian Open as the Grand Slam’s official skincare and haircare partner as well as a reinforce the new “By Garnier, Naturally” brand proposition.

THE

SOLUTION

Our experiential agency EBA brought the ‘By Garnier, Naturally” brand essence to life with an interactive playground at the Australian Open, complete with ball pit and slippery dip!

We helped make it the most visited activation at the tennis, by developing a multi-layered communications strategy spanning media relations, ambassador and influencer engagement.

Social media and editorial coverage amplified Garnier’s return to the Australian Open, and in turn drove strong visitation to the activation space and exposed thousands to the brand. 

All in all there were 144 media and social hits from our campaign, reaching more than 7.6 million, with social engagement averaging 3.09 per cent. But what really spoke volumes were the long queues to get in and interact with Garnier…naturally!

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