MAKE EVERY DAY
Bastion Effect is an integrated communications agency specialising in PR, media relations, influencer marketing, content and social media.
Our purpose is to make every day inspiring…for our people, our clients, and their customers. That means constantly thinking and creating, bringing big and small ideas to life, and most importantly, making an impact when and where it matters. It means building businesses and brands, shaping successful careers and embracing what’s next.
The values that shape our culture, we hold dear and strive to deliver every day.
We are personally invested in our work and ownership is our mantra. There are no excuses in our agency, no bucks passed, just best-possible outcomes delivered.
We do what’s right, always. We’re not afraid to make the tough calls, as we know that being transparent and truthful builds trust.
We’re a restless, passionate bunch and we thrive on change. Being open-minded, agile and responsive keeps us a step ahead.
We’re in this together, our team and yours. We work hard for each other and value everyone’s opinion. Collaboration is king.
Our team has a wealth of knowledge developed from years of working across consumer lifestyle brands, property development, technology and business. We’ve been business owners, journalists, marketers, brand managers and much more – giving us a broad world view.
A creative communications practitioner with industry experience amassed over 20 years, Richard is a multi-channel expert who believes in the power of storytelling. He co-founded PR and experiential agency Spark Impact, going on to join one of the top global media and communications agency networks where he spent a decade creating memorable and meaningful experiences that connected brands with consumers.
A journalist for almost 10 years at outlets including mX, NovaFM and Leader, Roxanne has a deep understanding of the media industry and an innate ability to spot a news angle. With extensive experience crafting campaigns for major property and business brands including Mirvac, Cbus Property and Investa, Roxanne oversees the operations of the Melbourne office.
HEAD OF SYDNEY
Passionate about strategy that delivers business impact, Broc is a marketing professional with more than 15 years experience across agency and in-house roles. He has worked across some of the world’s biggest brands including Microsoft, P&G, Coca-Cola and American Express, delivering a unique and sound approach to client’s business challenges.
GROUP BUSINESS DIRECTOR
With extensive experience leading social media for a range of global brands, Shirley oversees our NSW consumer business and social media capabilities. Formerly the Social Director at One Green Bean and Ogilvy, Shirley has also headed up the Coca-Cola South Pacific Social Centre, delivering social media excellence and original creative for the iconic brand. She is high energy strategic thinker with a strong creative streak who loves a great problem to solve.
GROUP ACCOUNT DIRECTOR
Kathryn is a skilled corporate communications expert and exemplar client manager with more than 10 years experience delivering results for a variety of property and business clients. A former journalist, she oversees client service and results for our Property and Business function.
GROUP ACCOUNT DIRECTOR
Natalie’s experience in communications spans more than 10 years across PR and creative production. Coming from a communications and content agency background, she has worked on some of Australia’s biggest brands and is a specialist in developing fully integrated campaigns across consumer lifestyle, FMCG and travel.
Emma brings six years' experience to the Bastion Effect team, overseeing communications for major global brands such as P&G beauty. With expertise in strategy development and integrated communications, Emma has driven countless creative campaigns that drive meaningful results. She brings a 'big picture' approach to her everyday work, delivering work that cuts through the market.
With a passion for all things social and digital, Xander is focused on developing strategies that help brands achieve measurable business impact. Xander has worked on some of Australia’s biggest brands including David Jones, Freedom Furniture, Rebel Sport and applied his knowledge to international players Microsoft, Toyota and Mastercard.
WE ARE PART OF BASTION COLLECTIVE
Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.